Logo Package — Review & submit Submit choice

99  /  brand book v1

One to ninety-nine.
Choose the mark, choose the voice.

Everything on this page is live. Switching a package re-skins the whole document and the mock website below, because colour and type are one decision here, not two.

Choose the mark and system from the control in the header, then scroll to submit your choice. Everything on this page re-skins live.

01 — The story

Most firms start counting at the launch.
We start at one.

Before the launch there is the first conversation, the scoping, the architecture, the hosting plan — the part nobody is watching, and the part that decides whether the thing works at all.

99 is the last number you need to count to. It is the point where a system stops being a project and starts being infrastructure — and it is the point where most firms leave. We are not arriving there. We were there at one, at forty, at ninety.

One to ninety-nine: scoping, software, hosting, improvement and growth. A small senior team, so nothing is thrown over a wall — there is no wall. One accountable name for the whole count.

And when a count ends, the next one starts. Continual improvement is not an upsell; it is the next count.

We never claim 100. Not because we are incomplete, but because there is always one more count worth starting.

For companies that want to digitalise how they actually work — and stay ahead of the ones that won't — 99 is a small senior team that builds solutions right and improves them continually: scoping, software, hosting, improvement and growth, under one accountable name.

Engineered

Exactness is the argument. Drawn geometry, real numbers, nothing decorative.

Whole count

Scope to enhancement, build to hosting. Nothing handed off, nothing left at the launch.

Human

Precise never means cold. Sentence case, plain words, warm palette.

02 — Logo directions

Four directions.
Pick one.

All four read as “ninety-nine” without a wordmark and survive a single colour. They differ in what they ask the rest of the identity to do. 02 and 03 answer the same question — choose one of those two, not both.

Marks are drawn as filled vector paths — no font is used inside any logo, so nothing reflows on a machine without the typeface.

03 — Package

Colour and type travel together.

A package is a palette plus a type pairing, sold as one decision. That is not a gimmick — it is because two things are true at once.

1 · A hard constraint. An accent has to clear contrast on the ground it sits on. Forge's brass accent measures 2.35:1 on a light ground — it fails even the large-text threshold. So each package carries two accent tokens: one for Ink, one for Paper, and both are measured rather than estimated.
2 · A soft constraint. The typeface sets the voice — grotesk reads neutral and confident, serif reads editorial and premium, mono reads engineering-forward. A palette that disagrees with the typeface makes the brand look like two companies. These three pairings are opinionated on purpose.

04 — Palette & type, as applied

What this package actually produces.

Live values for the selected package. Switch a package above and these change.

Type scale

One to ninety-nine.display / 2.5rem
99 is where you stop counting.display / 1.7rem
We will tell you honestly whether it is a scoping job, a build, or something a spreadsheet already solved.body / 1rem
Scoping · Software · Hosting · Improvement · Growth mono / 0.76rem / 0.16em

05 — Applications

Where it has to work.

App tile

On paper

Business card

Paul Gauci
99 · Malta
[email protected]

At size

64 32 16

Showing —. Change the logo above and these update.

06 — Mock website

The identity in use.

Three real pages built on the selected package — not boxes. They re-skin with the package, so you are choosing the site as well as the mark.

services.htmlopen full page →

Copy is written to the story and invents no clients, certifications or performance statistics. The forms on those pages are demos.

07 — Collateral & documents

One identity,
on every sheet of paper.

The client's chosen logo and package drive these too: a mock business card, email signature, letterhead, proposal, quote and invoice — all live, all re-skinnable.

collateral.htmlopen full page →

08 — Domain

The name is short. The domains are not.

Checked against RDAP: 11 of the candidates are unregistered and 8 are taken. Availability moves hourly — confirm at a registrar before you rely on any of these.

Recommendation: hold 99.systems as the primary and ninetynine.mt defensively for the local market. A bare numeral is hard to protect as a trademark, so the domain and the wordmark do more of the work than usual — budget for a professional clearance search on the name before launch.

DomainStatusWhy
99.systemsunregisteredRecommended primary. Short, and it says the thing the story says: you own systems, not projects.
99.softwareunregisteredThe literal option. Clear, but a little flat and descriptive.
99.engineeringunregisteredGood signal for seniority; longer to type.
99.buildunregisteredVerb-like and confident. Weakens if the offer ever moves beyond builds.
99.teamunregisteredWarm and human; says small team, which is true.
99.solutionsunregisteredAvailable, but “solutions” is the most worn word in this category.
99.consultingunregisteredSafe, but sounds like an agency and invites the reseller read.
99.partnersunregisteredPlural-implies scale the team does not have yet.
ninety-nine.devunregisteredSpelled out. Longer, but unambiguous on a call.
99.mtunregisteredTwo-character .mt is generally not issued — confirm with NIC Malta before relying on it.
ninetynine.mtunregisteredLocal Maltese presence. Worth holding defensively even if unused.
99.devregisteredRegistered 2024-01-03 — not available.
99.digitalregisteredRegistered 2019-11-18 — not available.
99.studioregisteredRegistered 2024-09-11 — not available.
99.worksregisteredRegistered 2019-10-07 — not available.
99labs.devregisteredRegistered 2022-12-30 — not available.
get99.comregisteredRegistered 2006-07-27 — not available.
ninetynine.devregisteredRegistered 2025-09-23 — not available.
ninetynine.studioregisteredRegistered 2021-05-25 — not available.

Sources: RDAP lookups recorded in brand/research/domain-check.json. “Unregistered” means the registry returned no record at check time.

09 — Your choice

Send it back.

Your logo and package selections are already carried into this form. Add your name and email and submit — it goes straight to the 99 team at [email protected].

If the button does not work for any reason, email [email protected] with your mark and package.